What features are most important on my new website?
WEBSITE CORE FEATURE LIST. Plan before you start your next website build.
Below is a comprehensive master list of website features organized by category, including business, ecommerce, SEO, booking, AI, security, accessibility, and industry-specific options.
Building a website is just the beginning — what powers it makes all the difference.
At adPRO Incorporated, we believe your website should work as hard as you do. Whether you're a local business looking to attract new customers, an online retailer ready to grow your sales, or a service provider who needs seamless appointment booking, the right features can transform your website from a simple online presence into a powerful business tool. Below you'll find our comprehensive list of available website features, organized by category to help you identify exactly what your site needs to perform, convert, and succeed. From SEO and security to AI-powered tools and industry-specific functionality, every feature we offer is designed with one goal in mind — helping your business thrive online. Browse the list, take note of what excites you, and when you're ready, our team at adPRO is here to build it all for you.
WHICH FEATURES DO YOU NEED?
- Contact forms
- Click-to-call phone buttons
- Live chat integration
- Appointment scheduling
- Quote request forms
- Lead capture popups
- Customer testimonials
- Reviews integration (Google, Facebook, Yelp)
- FAQ sections
- Team/staff pages
- Portfolio/gallery pages
- Service area maps
- Downloadable brochures or PDFs
- Before-and-after image sliders
- Certifications and awards displays
- Case studies
- Newsletter signup forms
- Social media integrations
- Business hours display
- Emergency service banners
E-Commerce Features
- Online store
- Shopping cart
- Secure checkout
- Product filtering and sorting
- Inventory tracking
- Coupon and promo codes
- Gift cards
- Wishlist/favorites
- Product reviews
- Subscription products
- Abandoned cart recovery
- Customer accounts
- Order tracking
- Multiple payment methods
- Shipping calculators
- Tax calculations
- Digital product downloads
- Upsell and cross-sell features
- Product comparison tools
- Loyalty/rewards programs
SEO & Marketing Features
- Search engine optimization (SEO)
- Blog functionality
- Landing pages
- Google Analytics integration
- Facebook Pixel integration
- Email marketing integrations
- Conversion tracking
- Schema markup
- XML sitemap
- Meta title and description editing
- Redirect management
- Keyword optimization
- Call-to-action sections
- A/B testing tools
- Marketing popups
- Countdown timers
- Social sharing buttons
- Lead magnets
- Retargeting integrations
- CRM integrations
User Experience Features
- Mobile responsive design
- Fast loading optimization
- Sticky navigation menus
- Mega menus
- Site search
- Accessibility compliance
- Dark mode option
- Multi-language support
- Breadcrumb navigation
- Scroll animations
- Video backgrounds
- Interactive maps
- Chatbots
- Personalized content
- User dashboards
- Member login areas
- Saved preferences
- Progressive web app (PWA)
- Mobile app integration
- AI-powered recommendations
Content Features
- Image galleries
- Video galleries
- Audio players
- Blog categories and tags
- Resource libraries
- Download centers
- Event calendars
- News sections
- Testimonials carousel
- Team bios
- Interactive FAQs
- Podcast integration
- Recipe or project sections
- User-generated content
- Document viewers
- Photo sliders
- Infographics
- Timeline displays
- Interactive calculators
- Polls and surveys
Booking & Scheduling Features
- Online booking system
- Calendar integrations
- Appointment reminders
- Automated confirmations
- Recurring booking options
- Waitlists
- Reservation systems
- Ticket sales
- Event registrations
- Class scheduling
- Zoom or Meet integrations
- Intake forms
- Online waivers
- Staff scheduling
- Availability calendars
Membership & Community Features
- Membership portals
- Subscription management
- Forums and discussion boards
- Community groups
- Online courses
- Learning management systems (LMS)
- Private content areas
- User profiles
- Member directories
- Gamification
- Achievement badges
- Referral programs
- Social feeds
- Direct messaging
- Comment systems
Real Estate Features
- MLS integrations
- Property search filters
- Mortgage calculators
- Interactive property maps
- Virtual tours
- Open house scheduling
- Property comparison tools
- Saved searches
- Agent profiles
- Listing alerts
Restaurant Features
- Online ordering
- Table reservations
- Digital menus
- QR code menus
- Catering request forms
- Loyalty rewards
- Delivery integrations
- Special event booking
- Gift certificate sales
- Daily specials sections
Construction & Home Services Features
- Project galleries
- Service request forms
- Financing applications
- Cost estimators
- Interactive project timelines
- Emergency contact forms
- Maintenance plans
- Warranty registration
- Equipment showcase
- Job application forms
- Safety certification displays
- Service territory maps
- Customer portals
- Financing calculators
Healthcare Features
- Patient portals
- HIPAA-compliant forms
- Appointment scheduling
- Insurance verification
- Telehealth integrations
- Prescription refill requests
- Medical records access
- Doctor/staff profiles
- Health resource libraries
- Secure messaging
Education Features
- Student portals
- Assignment uploads
- Grade tracking
- Virtual classrooms
- Online testing
- Course catalogs
- Parent portals
- Attendance tracking
- Tuition payment systems
- Certification tracking
Advanced Technical Features
- API integrations
- AI chatbot assistants
- Automation workflows
- Custom databases
- User behavior tracking
- Heatmap integrations
- Single sign-on (SSO)
- Cloud hosting
- CDN integration
- Security monitoring
- Backup systems
- Two-factor authentication
- Custom reporting dashboards
- Data visualization tools
- Headless CMS support
Security Features
- SSL certificates
- Spam protection
- Firewall protection
- Malware scanning
- CAPTCHA forms
- Secure login systems
- User permission controls
- Backup and restore systems
- Privacy policy management
- Cookie consent banners
- GDPR compliance tools
- Data encryption
Accessibility Features
- Screen reader support
- Keyboard navigation
- Adjustable text sizing
- High contrast mode
- Alt text management
- Closed captioning
- ADA compliance features
- Voice search
- Read-aloud tools
Integrations
- QuickBooks integration
- Salesforce integration
- HubSpot integration
- Mailchimp integration
- Google Workspace integration
- Microsoft 365 integration
- Stripe integration
- PayPal integration
- Zapier automation
- Social media feeds
- CRM systems
- Inventory management systems
Analytics & Reporting
- Visitor analytics
- Conversion tracking
- Heatmaps
- User journey tracking
- Sales reporting
- Form tracking
- Campaign reporting
- Traffic source analysis
- Custom dashboard reports
- KPI monitoring
Emerging & AI Features
- AI-generated content tools
- AI customer service chatbots
- AI search functionality
- Personalized recommendations
- Voice search optimization
- AR/VR experiences
- Interactive product visualization
- AI image generation
- Predictive search
- Smart automation workflows
Optional Add-On Features
- Drone video integration
- Interactive quizzes
- Sweepstakes and contests
- Affiliate systems
- Donation processing
- Fundraising tools
- Job boards
- Franchise locator tools
- Dealer locator maps
- Live streaming
- Weather widgets
- Stock tickers
- Cryptocurrency payments
- SMS marketing integration
- Push notifications
Most Requested Features for Small Businesses
- Mobile-friendly design
- Contact forms
- Google reviews integration
- Fast website speed
- Social media integration
- Online booking or quote requests
- Photo galleries
- Blog/news section
- Secure hosting and SSL
- Live chat
- Google Maps integration
- Email signup forms
- ADA accessibility features
- Analytics and reporting
- SEO optimization
